July 24, 2021 - ProTrending - News

YZY x Gap is Coming, But Maybe Not DONDA.

By: Emily Shallow
July 24, 2021

Update 7/24: Justin Laboy has confirmed via Twitter that Kanye West will release DONDA on August 6th.

“Let’s go back, back to the Gap,” Kanye West has been rapping about Gap since 2004 in his song “Spaceship”. Ye’s endgame was always to make affordable clothing that everyone can wear, he wants to bring his designs to a mass audience- not just the wealthy. Yeezy Gap Round Jackets cost $200 and are more reasonably priced then his Yeezy clothing and sneakers. The latest addition to the Yeezy Gap collaboration arrives during what could be described as a very eventful and exciting week for the rapper and designer. Pictures of several unreleased Yeezy sneakers have circulated this week ahead of his new album, DONDA. Kanye first announced his Yeezy Gap collaboration in June of last year, with his first release being the Round Jacket in the colorway “Sky Blue.” Those sold out very quickly(resell prices are around $335 and up) and likely sped up the releasing of the same Round Jacket in the colorway “Inky Black.” You can now preorder the black jacket that West wore to cheer on Yeezy alum Demna Gvasalia’s couture debut at Balenciaga. The jacket is set to be shipped this winter, just in time for the cold weather. West is always seen wearing his apparel before he releases to the public, acting as a walking advertisement. During his new album’s live listening event in front of a 70,000 person crowd in Atlanta’s Mercedes Benz crowd this week he was wearing the Red color way, which we can predict will be the next jacket color to be released.

 

As far as DONDA goes, there were rumors fueled by a since deleted tweet that Kanye may have accidentally deleted the album. The speculation and anticipation continues while we await the finished version that features a verse from Jay-Z that was reportedly sent in only four hours before the event in Atlanta. It wouldn’t be Ye if there wasn’t some sort of hype building chess moves and crazy behind the scenes stories ahead of a release.