July 19, 2021 - ProTrending - News

Pyer Moss Just Set A New Standard For Fashion Shows

By: Emily Shallow
July 19, 2021

Kerby Jean-Raymond just made history as the first Black American to show a collection at Paris Haute Couture Fashion Week. Jean-Raymond is an American fashion designer and founder of the label Pyer Moss. The designer celebrated Black Innovation by showcasing wearable sculptures that were anything from an air conditioner to a super soaker. His fashion show “Wat U Iz,” was held in Upstate New York rather than Paris and was live streamed at Villa Lewaro, the Hudson River estate built by entrepreneur and philanthropist Madam C.J. Walker. He wanted his collection to pay tribute to the ingenuity innovation of Black designers who are often overlooked and overshadowed throughout history. He also highlighted inventions by African Americans and showed them in a nontraditional way.

Credit: Nick Watkin

Jean-Raymond is known for staging almost impossible fashion events and extravaganzas, but he always finds a unique and exciting new way
to showcase clothing and display messages that need to be seen and heard. He has an amazing and supportive fan base and community behind him. As the first African American to present on the couture calendar in history, Jean-Raymond was ready for his monumental moment, and ready to make a splash into couture.

 

His fans and audience waited for almost three hours in the pouring rain before it was announced that the fashion show would be
rescheduled due to the weather. On actual show day, he decided to open up the event to all Pyer Moss fans. Within an hour of the call-out on Instagram, over 9,000 people had signed up for one of the 100 available tickets. With a packed house and standing room only the show would finally go on and be worth the wait!