Founded in: 2014
Headquarters (HQ): Zurich, Switzerland
VETEMENTS grew out of a desire to escape the continual rebranding and reinvention of the fashion cycle. Focusing on singular, impactful pieces with immediate appeal rather than thematic seasonal collections, the brand presents refined alternatives to overthought design. With previous ties to Maison Margiela and Louis Vuitton, founder Demna Gvasalia, now creative director for Balenciaga, instilled in the brand an eclectic blend of luxury and experimentation—one as diverse as his experience. Nuanced touches of both simplicity and flamboyance play out across pop culture-referencing streetwear, slick embroidered caps, and logo-emblazoned iPhone cases and accessories. With a deconstructive take on couture-level streetwear, VETEMENTS reiterates its dedication to trend-transcending design.