Founded in: 2019
Headquarters (HQ): Los Angeles, CA
SOSS® is a premium lifestyle brand that elevates the grooming experience.
Founded in 2019, the brand officially launched in 2020 with premium personal care products, including hair care and skin care for men of color, as well as fashion and lifestyle essentials. Founded and led by Vernon G., SOSS® encourages everyone to be confident in who they are and proud of who they are becoming.
“We built this to build us. Whether you’re moisturizing your beard with our Beard Soufflé or fitted comfortably in one of our SOSS® Suits, we want you to feel great about investing in who you are. And that’s also why every product has an affirmation on it – you can depend on SOSS® to uplift and elevate you from the inside-out.”