Don C has gotten a shoutout in two of Kanye's songs: "I Am A God" and “Facts”. After getting in trouble with the paparazzi, Don C eventually was fully set on fashion. In 2011, he founded of the street-wear and sports apparel brand Just Don,. He also owns a luxury clothing store chain, RSVP Gallery with Virgil Abloh.
Affordable Just Don shorts are sturdy apparel made of the same textured poly mesh material as the basketball shorts worn by NBA players on the court.