helmut-lang

HELMUT LANG

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HELMUT LANG

Lang created a new design language, changing the idea of what luxury is, and his oeuvre is still shaping fashion to date  inspiring everyone from Calvin Klein to Raf Simons and Kanye West, along with a string of streetwear brands. It's even the prevailing aesthetic at the current Helmut Lang, which has essentially become a high-end mass-market label.

He introduced streetwear to high-fashion, invented the designer jean, modeled garments on bullet proof vests and was a trailblazer experimenting with technical fabrics, fabricating the military bomber jacket. He was also one of the first designers to show co-ed shows, and he broke new ground in 1998 as the first designer in history to stream a runway show online.

HELMUT LANG