Diesel is an Italian retail clothing company, located in Breganze, Italy. It sells denim, and other clothing, footwear, and accessories. The clothing line has two different brands: Diesel and Diesel Black Gold. There is also a line for children, called Diesel Kid. The company is known for its surreal advertising campaigns.
While the most popular Diesel apparel item has been denim wear, the company has expanded to include additional forms of clothing. The company has created leather jackets, women's dresses, and other items.