Converse is empowering today's daring spirit of youth by celebrating freedom of expression through individuals and their movement(s). "We believe that consumers will always have the opportunity to design their own personal shoe for self-expression." They want people to feel comfortable and unique in their shoes as it creates a sense of individuality.
"To give people the opportunity to express themselves through their Converse shoe." They are best known for selling shoes as well as clothing and their brand identity is identified with a star.