10-deep

10 DEEP

Founded in: 1995

Headquarters (HQ): New York, USA

10 DEEP

10 DEEP

10.Deep® is an independent, street fashion brand founded in 1995. Springing out of the mix of niche musical and visual subcultures that fueled the New York / Tokyo / London streetwear scene of the 1990s. Founded and led by Scott Sasso since 1995, 10.Deep® embodies the spirit of independence that has driven youth culture for decades. The name 10.Deep® is both a reference to a group of 10 people, and the personal strength as expressed through one's 10 fingers. 10.Deep is you against the world.

“I didn’t start 10.Deep to get rich, or to be in the spotlight, or to get into the fashion world. I started 10.Deep because I wanted to participate in a microgenre of creative people who were making what would become streetwear in the early 1990s. People like Futura2000, Russ Karabalin(SSUR), Rick Klotz(Fresh Jive), Camilla Elhke(555-SOUL), and the PNB crew, inspired what I did then, and still inspire the spirit of what I and 10.Deep® do today.”

-Scott Sasso

10 DEEP