The NBA’s All-Stars Rock Can’t-Miss Sneaker Styles Way Before the Weekend. Look Back and See What’s hot, What Flopped and What Popped.
Kyrie Irving is at home on the fringe. In his years of partnership with Nike, the Brooklyn Nets point guard has expressed his academic curiosity with his shoe designs. Kyrie often pulls inspiration from realms far from the beaten path. Among his varying interests, Egyptology stands out as a passion.
Kyrie’s bond with Boston-based street-wear brand Concepts has survived his move to Brooklyn. With Concepts, Kyrie has dropped four collaborations, beginning with the KYRIE 5’s “Ikhet” in 2018. Notice the pyramid silhouette on the outer mid-sole.
Kyrie’s latest drop, announced just this week, is another product of the Kyrie x Concepts connection. The Eye of Horus on the inside panel and hieroglyphs splayed across the design place this yet unnamed KYRIE 7 colorway among his boldest. For a look at Kyrie’s styling his own fits, check out his Pro Locker on ProTrending. These kicks are yet to drop. Shop other styles of the KYRIE 7 here.
Kyrie’s fascination with Egyptology has produced another wild look with the Nike x Concepts KYRIE 7’s collaboration.
The star studded Jordan Brand NBA roster added two new names this season. And one of them, Washington Wizards point man Bradley Beal, has been named to the NBA All-Star team. According to Jordan, Bradley has been court testing their latest silhouette, the Air Jordan 35’s. Jayson Tatum debuted the newest model last season in the bubble. The 35’s are getting rave reviews from players.
“The AJ35’s are great. They’re even better than I expected. I’m usually a low-top guy, but the mids feel just as comfortable,” Beal told the press after his signing with Jordan Brand was announced. But, like many others including fellow All-Star Luka Doncic, the Jordan React Elevations have been the on court kick to beat. “I’m a huge fan of the Jordan React Elevation, too,” Beale continued. “Both shoes are very lightweight and flexible, which I love. On the court, I need to be very nimble. Those shoes provide the stability and flexibility for me to perform to the best of my ability.”
As Bradley continues his attention-snagging play on-court, keep an eye on his ProTrending Locker to stay up to date on his off-court attention-grabbing. Check out the Elevation here and the Air Jordan 35’s here.
Bradley Beal signed his Jordan Brand contract in December. The Beal player exclusive drops will be coming soon. The model he will be tricking out will most likely be the Jordan 35’s, the brand’s latest flagship shoe. But the shoe Bradley has fallen in love with… is also Jordan.
After a year of watching from the sidelines, Kevin Durant is back. In his second year (first playing) with the Brooklyn Nets, KD is back in All-Star form. Ahead of the slightly delayed All-Star Week break, Nike is dropping a special “Upcycled” colorway for the KD 13’s.
Maintaining their focus of energy return, the “Upcycled” drop continues the minimalistic design of the 12’s uppers to achieve what Nike describes as “a broken-in feeling.” The cushioning is constructed mostly of repurposed materials. To that end, the translucent swirls and pocked imperfections in the soles will be unique from shoe to shoe.
The idea of recycling materials is not a novel concept in footwear, but it is amongst basketball sneaker producers. The science behind the process of reusing materials to make a shoe strong enough to hoop in is exciting. If recycling became an industry standard, imagine the waste reduction.
Whether or not we’ll see the “Upcycled” KD 13 makes its on court appearance next month, check out KD’s growing ProTrending Locker and peep the way the game’s greatest scorer styles off the hardwood. Shop the KD 13 here.
Coming off of back to back NBA MVP awards, Milwaukee Bucks forward Giannis Antetokoumpo is using his spotlight to attack the sneaker game with the same vehemence powering his every drive. Since the 2020-2021 season began, Nike has unveiled almost 10 colorways for the Greek Freak’s Nike Zoom Freak 2. Check out our top five favorites of the last drops. For more of Giannis’ looks off the court, stop by Giannis Antetokoumpo’s ProTrending Locker.
Giannis and Nike have attacked 2021 with a vengeance. The Nike Zoom Freak 2 has had nearly 10 drops in the last six months. We take a look at some of our favorites from the impressive flurry.
Joell Embiid finally has his own signature sneaker. The Philadelphia 76ers big man is having himself an All-Star caliber season. Could it be the sneakers? Let’s take a closer look at the new Under Armor UA Embiid One.
In Under Armor’s release, the Strategic Micro G ® cushioning is mentioned first. The layer of Micro G foam on the outsole is meant to return energy and absorb the force of a hard cut. Under Armor adds that the irregular tread emanating from the heel and big-toe pressure points prevent slippage while cutting.
Support wings over the lateral midsoles reinforce the layered mesh uppers. The idea behind the mesh material used for the paneling was to keep the shoe lighter than such a sturdy model typically would be. The support wings make-up for the tensile strength lost in choosing the more breathable mesh. As an added bonus, the lockdown is further improved. The overall result: a lighter show with enough grip and strength for even the hardest ballers.