Billy Turner: Stitches of Irie

Billy Turner: Stitches of Irie

There’s an energy that resonates within the voice of Green Bay Packers guard, Billy Turner. A wavelength of positivity that rides well above the proverbial mundane tone that is the current state of our world. What one might call an indescribable lift, Billy Turner calls ‘Irie’. It’s a term, really a mantra, that Billy chooses to not only be one with his personality, but heavily bleed into his work on the football field and passionate work in the fashion world.

Billy Turner NFL fashion style

There’s an energy that resonates within the voice of Green Bay Packers guard, Billy Turner. A wavelength of positivity that rides well above the proverbial mundane tone that is the current state of our world. What one might call an indescribable lift, Billy Turner calls ‘Irie’. It’s a term, really a mantra, that Billy chooses to not only be one with his personality, but heavily bleed into his work on the football field and passionate work in the fashion world.

 

What’s so gripping about Billy, is his ability to lift the spirits around him through the positive affirmations he takes, and the fashion he brings into the world. Pressing him to elaborate how he maintains an elevated level in the hardest of times, he told me it’s all about being conscious of all his feelings and adapting where need be. “Being able to teach myself, to be positive, even when I’m negative. I take the time to attempt to put out positive vibes, whether that be in fashion, or social media, or whatever, when I get a response that it’s helped just one person, that helps me, that energy fuels me.”

Green Bay Packers Billy Turner Fashion Style

“You’re in control of your own vibe, you’re in control of your own energy, you’re in control of your own personality, you’re in control of how other people portray you. Once I kind of figured that out, it’s just one of things, sometimes, it is easier said than done, negativity will bring you down, but one thing i know is that negativity can live with positivity, and vice versa.”

 

Billy commands the fashion stage that is the NFL with looks that are more often than not, completely custom by the league veteran. What makes his fits so powerful, is fueled way beyond the appeal of one-of-a-kind pieces, but the energy that is sewed within them. 

“I try to put messages, words and simply energy that I have when I’m creating clothing. I expect other people to take notice of that with what I’m creating.”

Green Bay Packers Billy Turner Fashion Style Green Bay Packers Billy Turner Fashion Style Green Bay Packers Billy Turner Fashion Style

 

“A lot of the bright stuff I wear, that’s me wanting to be a bright person. That’s the way I’m feeling and want to feel and the energy I really want to give to other people. I kinda just use ‘Irie’, I don’t want to use say placeholder, but it goes with who i am as a person and that blends with my fashion.

“A lot of what I do comes into words and imagery that I use. That’s a BIG part of the clothing I create. The stuff I make is really real. I pride myself on being an honest and authentic person. I want my lifestyle brand, I want my clothing to depict that to the world.”

Green Bay Packers Billy Turner Fashion Style

A hush of intentions coats the creative space for Billy, building a foundation for his visions. Developing a true community this off-season, he put together a team to help him launch his lifestyle brand. While everyone brings a different style to the mix, the common thread that stitches them together is the positive wave they ride. “Even my boys I grew up with, they started taking notice of it and now it’s to the point where, when my creative team is over, my boys come by too. I’m always telling them, grab whatever you see, start creating. For example, my boy Chase picked up and started drawing something and now I’m going to turn that into a patch.”

Green Bay Packers Billy Turner Fashion Style Green Bay Packers Billy Turner Fashion Style Green Bay Packers Billy Turner Fashion Style

 

With original plans for pop-up shops at various events around the country, such as Coachella, Billy was ready to bring more ‘Irie’ to the masses. That was, before the COVID-19 global pandemic hit, and Billy, shifted his creative intentions to support. Launching #Kindness4Covid campaign with the “Have Kind Energy” shirt, 100% of purchases will go to address the shortages of PPE medical equipment and financial assistance for families in need. While known for his bright designs, the simplicity of the “Have Kind Energy” tee preaches a more delicate message; “one kind act a day can change the hearts and minds of those we come in contact with.” In addition to the t-shirt launch, he’s instilled a social media campaign, encouraging people to post acts of kindness with the #Kindness4Covid hashtag, with Turner donating a $1 per post. 

 

“Just being able to have that positivity and vibe around us and how ever I can make that come out in my clothing, it’s something that’s a work in progress, it’s something that’s not perfected yet, but it’s something that we are constantly striving to get better at.”

 

Billy Turner

Katia Dragotis

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